WORKSHOPS

Warren offers workshops around the country for corporate and creative individuals. He stages some of these classes regularly for the general public and is available for hire to present special sessions for companies and private groups. The workshops listed below can range anywhere from 1-12 hours dependent on the audience and its needs.

A recent example of Warren's work is profiled in this article, regarding a learning session he led at Seattle-based PR firm Waggener Edstrom.

For businesspeople:

STORYFINDING®: The Business of Narrative

If you have something to sell, you better have a story to tell. You'll generate significant revenue once you lock down a sincere narrative.

Whether you are building a brand, launching a product or erecting a tentpole blockbuster, the secret remains the same: Storyfinding®.

Storyfinding® is a unique process that enables you to tap into your greatest resource: you. Storyfinding harnesses your curiosity and compassion to create game-changing narratives that provoke, persuade and empower. Storyfinding helps you craft character-based tales, for any endeavor, that are deeply personal and, almost magically, universal.

Over the course of three hours, Warren Etheredge will share the building blocks of his Storyfinding technique — a process he has honed over 25 years writing for television, theater and film and working with CEOs, CIOs, consultants, screenwriters, documentarians, combat vets, convicts and lawyers. You’ll learn how to develop a Nugget, Conflict and a seven-sentence fairy tale, all rooted in your emotional experience of the world, in order to win clients, win over colleagues, earn green-lights for projects and the respect of your peers. Most importantly, you’ll understand your story so well, that its power will be evident whether you share it as a novel, a screenplay, an elevator pitch, a press release or a full-fledged business plan.

STORYFINDING®: The Business of Listening

If you wish to tell a good story, you have to know your audience. To know your audience, you must learn how to listen. And, what to look for. Having conducted over 3,000 interviews with celebrities, serial killers, politicians and the general public, Warren Etheredge has honed special skills for listening (and talking) that have led the BBC to invite him across the pond to teach their journalists how to do their jobs
better... and now he can help you. Determining the story your colleagues, clients or the press needs to hear is the first step on any path to success.

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For the general public:

STORYFINDING®: Mining Narrative Gold from Character

If you wish to tell a great story, you must first understand what it is or, more precisely, why it is.

Over the course of three hours, Warren Etheredge will share the secrets of his Storyfinding technique — a process he has honed over 25 years writing for television, theater and film and working with CEOs, CIOs, consultants, screenwriters, documentarians, combat vets, convicts and lawyers. You’ll learn how to develop a Nugget, Conflict and a seven-sentence fairy tale, all rooted in your emotional experience of the world, in order to win clients, win over colleagues, earn green-lights for projects and the respect of your peers. Most importantly, you’ll understand your story so well, that its power will be evident whether you share it as a novel, a screenplay, an elevator pitch, a press release or a full-fledged business plan.

Next session: Monday, June 12, 2017 (Seattle, WA)

STORYFINDING®: The Art of Listening

In five words or fewer, you can broker a peace, inspire a book, embark on a life-long relationship. How can I be so sure? Because I have done so. Conversation is the greatest gift and the most powerful tool , but only when handled with care and tact and class.

In this unorthodox workshop, I'll teach you how to get the most out of every interview, every conversation whether chatting with an A-list guest, a potential employer or your mom. You'll discover why my PBS series, The High Bar (http://thehighabr.tv), has been nominated for its first Emmy® and why the BBC invited me to address students at ther College of Journalism. You'll learn why best-seller Steven Johnson credits me for his latest "Future Perfect" and why Lewis Black still speaks to me after greeting him in a leopard-print bathrobe. You'll discover how I put Oscar®-winner Jodie Foster at ease and how I got critically-beloved author Andre Dubus III to put up his dukes. You'll learn why Al Gore's speechwriter recognizes me as one of the three best interviewers in the country and why Cornel West may still be laughing *with* me and Woody Allen, well, not so much.

Next session: Monday, June 19, 2017 (Seattle, WA)

warren etheredge

storyfinder

workshops